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China has been unkind to the U.S. Internet giants Google, Facebook and Amazon.com.
But as a growing China spurs demand for foreign travel, a smaller player—Priceline Group-trying to change the narrative.
Darren Huston, who took over the CEO role at Priceline, said at a Goldman Sachs conference that he’s spent a lot of time in China and called it a “high priority of mine to had a place in the Chinese market.”
Unique to China, Darren Huston said, that the current growth driver was outbound travel, meaning the most important piece was capturing revenue as people go abroad. Both Booking.com and Agoda.com were supplying inventory to Ctrip, expanding the likelihood that consumers will land on a Priceline property when searching for a hotel.
